I founded Open Doors to help junior designers and recent graduates find jobs. I designed, built, and maintain the platform, which is constantly being improved.
My conversations with juniors and insights from the industry highlighted several problems they faced when searching for jobs, prompting further research and validation.
I conducted a survey targeting junior and mid-weight designers to gather quantitative data about their job search experiences. I then held user interviews with selected survey participants to gain detailed insights into recurring patterns.
Junior designers faced several challenges in their job search:
Users indicated they would use a niche job board if it was regularly updated and featured relevant jobs.
I analyzed large job boards such as LinkedIn, Indeed, and Glassdoor to identify the reasons behind junior designers' challenges. Key findings included:
Based on my research, I developed a job board exclusively presenting relevant opportunities for junior designers. The MVP included three primary user tasks:
I created several iterations of wireframes, a prototype, and tested them with users, leading to several adjustments.
I developed high-fidelity designs and built the platform in Webflow. After additional testing and populating the platform, Open Doors was officially launched. Immediate follow-up items included:
I continued iterating on the platform based on user feedback, with the most significant addition being filters on the main page.
Users had difficulty finding jobs in specific locations and types (e.g., full-time, remote-only). I simplified filters to address these pain points without causing frustration.
Since its launch, Open Doors has experienced consistent week-on-week growth. Returning users increased after introducing the newsletter and filters.
On average Open Doors is seeing around 400 unique users per day being engaged and exploring jobs. There have also been first reports of users getting a job they found on the platform.
While there is still untapped growth potential, the platform has received overwhelmingly positive feedback and addresses a fundamental problem for users.
The product has already pivoted slightly by focusing more on newsletter subscriptions as a potential monetization strategy instead of solely relying on revenue from job postings.
By building what I designed, I gained a deeper understanding of designing within the constraints of feasibility and effort.
Visit Open Doors here.